I recently did a post on old historic autos. I thought, OK, that was fun to see those old relics -- but I didn't expect to run into another relic quite so soon -- and in a very unexpected place.
But, I must say the old truck I found in a very unexpected place was drawing lots of folks. The folks were grocery shoppers in Kroger's produce department. Here sat an old Chevrolet truck that was producing smiles while shoppers lingered looking over all the local produce Kroger's had for sale in its truck and around its wheels.
A blackboard was located around the wheel area of the truck which pronounced FARMER'S MARKET. Essentially, they were playing the marketing game of farmer's market only right in their own produce department.
I am not giving a plug to Kroger's store (but it can be construed as so). It's just that I thought the management of the store had a clever marketing maneuver going -- it got people talking and laughing to see the old truck posed as if it were participating in a real farmers market.
