APPALACHIAN ADVERTISING BARN

KINGSTON ADVERTISING BARN - SIDE 1

Going... going ...  almost gone. That is the condition of a barn in the rural  Kingston community of  Madison County, Kentucky. With this decline one realizes the loss of a historic vernacular advertising barn.


Most folks are familiar with the Chew Mail Pouch Tobacco ads that are painted on barns, mostly found across the eastern part of the country. However, old barn ads cover a wide spectrum of products. In the case of the Kingston barn (above photo) we see an ad for Standard Motor Oil. 


Barn advertising was very popular during the period of 1900 to 1940. Companies paid barn painters to adorn ads on barns while the barn owners were paid a small stipend each  year. The advertising company was responsible to keep the ad freshly painted.  

KINSTONG ADVERTISING BARN - SIDE 2

This particular barn in Kingston has two sides painted. Each side has presentation to the flow of traffic in a particular direction. In the photo above one can see that the second painted side has most of its paint worn off and only the word GAS can be made out. 


It is difficult to date when this ad was painted on the Kingston barn. One local I talked with said he could remember the ad being on the barn since he was a boy about 45 years ago. Of course he also mentioned that it could have been there longer than 45 years. 


Today such painted barns can be considered historic landmarks. Some have been federally listed as National Historic Landmarks. Many are in decline or have been demolished. Efforts to save these artful treasures could bring community pride to rural areas. 


SOURCES:


Advertising Barns by William Simmonds


Rock City Barns by David Jenkins


Mail Pouch  Tobacco Barns,  Wikipedia